Do you send out memos and letters that are difficult to understand? Do you receive telephone calls from clients asking you to clarify your letters and emails?
Do you write with a thesaurus because you believe it makes your writing sound impressive? Do you hesitate to write for publication because you are unsure of your writing skills? Or do you assume people will know what you mean, no matter how bad the writing? Most people who are poor writers don’t realize it. Spell check doesn’t fix everything.
Writing is often the first impression of you and your business, yet it is frequently poorly done. Business writing of all kinds – letters, proposals, plans, budget justifications, even email, should be grammatically correct and well written. All writing is a reflection of you and your attitude toward excellence and detail.
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Have you worked with a professional to design your website or produce your brochure? They represent your business visually. You want them to be creative and appealing. Have you looked at your web site, brochures, email, and letters with a critical eye? Most of us learned the rules of grammar in elementary school and many of us could use a refresher course.
Hiring a consultant to work with you and your staff is money well spent. A consultant can hold a workshop, work with individuals, or review (by email) all material before it leaves your office.
No business is too small to present a professional image. Take the time to make sure your writing is clear, correct, and powerful. Customers respond well to materials that are well written and do not have to be clarified.
